HUF’S “JAPAN TOUR MELTDOWN” VIDEO
Double-threat Erik Herrera guides the vision as Mason, Cyrus, Rizzo and the HUF team rush Japan's dreamscape demos and picturesque spots....
22 February, 2024
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HUF: T1.KCUF 007 WITH CUCO
To kick off the new year in good taste, our friend and LA based artist Cuco has blessed us a new episode of T1.KCUF radio. Enjoy and drink your water!! ...
08 January, 2024
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HUF PERTEX® DOWN JACKET
The HUF Pertex® Down Jacket introduces Pertex® technical fabrics designed for premium durability and all-weather 3M™ Thinsulate™ insulation in a classic puffer. Available now, only at HUF. ...
29 November, 2023
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HUF: T1.KCUF 006 WITH BRAD CROMER
For the newest edition of T1.KCUF radio, HUF hit up HUF family member and team rider, Brad Cromer, for some tracks that will help you ease into the morning and right into a skate session. Enjoy! ...
18 November, 2023
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HUF X TOYOTA RACING DEVELOPMENT
Since the '50s, Toyota pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. HUF × Toyota Racing Development returns to an era that defined a new frontier, bringing baja colors, '70s graphics, and off-road designs from Toyota's history to modern...
09 November, 2023
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HUF HOLIDAY ’23 COLLECTION LOOKBOOK
Cold-weather craft meets unexpected colors, patterns, and ’90s throwback graphics. Holiday 23 throws out seasonal conventions and redefines winter wardrobe staples by leaning into contrasting color palettes, unique graphic placements, and revitalized HUF heritage. A mix of classic outerwear pieces, seasonal knits, a refresh of our...
17 October, 2023
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HUF X SMASHING PUMPKINS
Smashing Pumpkins' run from 1991 to 1995 spawned a canon of music that transformed rock with a mix of psychedelia, guitar-driven pop, and imagination. Along with the hits, awards, and one of the best-selling double albums in rock history, the Pumpkins’ distinct iconography carried as...
29 September, 2023
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HUF X ALLTIMERS
Founded in 2013, NYC-based brand Alltimers has mixed high and low culture with East Coast-inspired design for a decade. HUF x Alltimers taps our mutual team rider Salomon Cardenas and connects the SF to NY long-distance relationship with a new capsule featuring a work jacket,...
07 September, 2023
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HUF “FOREVER”
From Rizzo’s first cellar-door hit to the phenomenal closing one-two punch of Mason and Cyrus, HUF serves up an instant classic full of city energy, struggle and glory. This one will live forever....
01 September, 2023
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DEADLINE: HUF’S “FOREVER”
Keeping with Keith’s vision, the HUF team has focused on cutty and hometown spots while filming Forever. Hop on the last few sessions and hear from the squad as they put the finishing touches on their highly-anticipated feature....
31 August, 2023
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