Since the '50s, Toyota pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. HUF × Toyota Racing Development returns to an era that defined a new frontier, bringing baja colors, '70s graphics, and off-road designs from Toyota's history to modern...
Cold-weather craft meets unexpected colors, patterns, and ’90s throwback graphics. Holiday 23 throws out seasonal conventions and redefines winter wardrobe staples by leaning into contrasting color palettes, unique graphic placements, and revitalized HUF heritage. A mix of classic outerwear pieces, seasonal knits, a refresh of our...
Smashing Pumpkins' run from 1991 to 1995 spawned a canon of music that transformed rock with a mix of psychedelia, guitar-driven pop, and imagination. Along with the hits, awards, and one of the best-selling double albums in rock history, the Pumpkins’ distinct iconography carried as...
Founded in 2013, NYC-based brand Alltimers has mixed high and low culture with East Coast-inspired design for a decade. HUF x Alltimers taps our mutual team rider Salomon Cardenas and connects the SF to NY long-distance relationship with a new capsule featuring a work jacket,...
From Rizzo’s first cellar-door hit to the phenomenal closing one-two punch of Mason and Cyrus, HUF serves up an instant classic full of city energy, struggle and glory. This one will live forever....
Keeping with Keith’s vision, the HUF team has focused on cutty and hometown spots while filming Forever. Hop on the last few sessions and hear from the squad as they put the finishing touches on their highly-anticipated feature....
After all the trips, sessions, sweat, and stress, it was time to celebrate our first full-length video by Tyler Smolinski with an outdoor banger in LA. The lines were deep well before doors at LA State Historic Park, as everyone waited for the squad to...
Highly anticipated and never duplicated. Our first full-length skate video has arrived. Join us for video premieres in Vancouver, Edmonton, Toronto & Montreal. Dates and locations are listed below. ...
headshot is a gritty, atmospheric video by Jimmy Silver starring HUF UK riders Cass Doig & Ben Keegan alongside teammates Joel Banner, Tom Delion, Albie Edmonds, Dan Fisher-Eustance & Isaac Gale in Leeds & London. Guest skaters: Will Harmon & Jimmy Silver. Filmed and edited by...