This New Paris Skate Brand’s Sneakers Don’t Look Like Skateboarding Shoes — and That’s Why People Love Them. If Basile Lapray, co-founder of Parisian upstart Village PM, has his way, the skateboarding shoes that end up defining the 2020s could look vastly different than the pairs that came before. Skateboarding...
The podium of culture-defining skate shoes is a crowded one. A select few—Vans Era, éS Koston, Osiris DR, Nike SB Dunk, and just a handful of others—have been bestowed with the divine designation of “classic.” It's the sort of category that doesn't often make room for...
FROM STANDOUT EUROPEAN DEBUT TO GLOBALLY RECOGNISED PRESENCE Less than a year after its public debut, Paris-based Village PM has established itself within an unprecedented network of landmark skate shops and Tier 0 fashion retailers across Europe, quickly becoming the most talked-about new name on the...
While the Marais district teems with showrooms and events for creative labels, as well as sports brands presenting their autumn/winter 2025 collections, young French sneakers label Village PM has opted for a showroom like no other. The brand, which approaches the world of skateboarding through...