HUF links back up with Toyota for a new collection that celebrates the design and influence of Land Cruiser. Mixing workwear silhouettes with modern pieces and custom accessories, we brought in artwork from the Toyota archives to create new pieces that reflect decades of off-road...
Headspace is an inside look into the mindset, creative process, and often unpredictable personalities that make up HUF. This episode of Headspace follows HUF team rider Mason Silva along the PNW where he reconnects with nature, and puts his new Mason for HUF collection to the...
Keith Hufnagel’s shop dog from the original HUF SF store, the legend of Bones continues with the HUF x Nike Air Max 1. Bones links with the crew in LA, SF, and Tokyo to mark his territory for the limited HUF AM1....
Headspace is an inside look into the mindset, creative process, and often unpredictable personalities that make up HUF. This episode of Headspace follows HUF team rider Dick Rizzo back to Jersey where he shows off his old stomping grounds, and overcomes the trials and tribulations...
Double-threat Erik Herrera guides the vision as Mason, Cyrus, Rizzo and the HUF team rush Japan's dreamscape demos and picturesque spots....
To kick off the new year in good taste, our friend and LA based artist Cuco has blessed us a new episode of T1.KCUF radio. Enjoy and drink your water!! ...
The HUF Pertex® Down Jacket introduces Pertex® technical fabrics designed for premium durability and all-weather 3M™ Thinsulate™ insulation in a classic puffer. Available now, only at HUF. ...
For the newest edition of T1.KCUF radio, HUF hit up HUF family member and team rider, Brad Cromer, for some tracks that will help you ease into the morning and right into a skate session. Enjoy! ...
Since the '50s, Toyota pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. HUF × Toyota Racing Development returns to an era that defined a new frontier, bringing baja colors, '70s graphics, and off-road designs from Toyota's history to modern...
Cold-weather craft meets unexpected colors, patterns, and ’90s throwback graphics. Holiday 23 throws out seasonal conventions and redefines winter wardrobe staples by leaning into contrasting color palettes, unique graphic placements, and revitalized HUF heritage. A mix of classic outerwear pieces, seasonal knits, a refresh of our...