Smashing Pumpkins' run from 1991 to 1995 spawned a canon of music that transformed rock with a mix of psychedelia, guitar-driven pop, and imagination. Along with the hits, awards, and one of the best-selling double albums in rock history, the Pumpkins’ distinct iconography carried as...
Founded in 2013, NYC-based brand Alltimers has mixed high and low culture with East Coast-inspired design for a decade. HUF x Alltimers taps our mutual team rider Salomon Cardenas and connects the SF to NY long-distance relationship with a new capsule featuring a work jacket,...
From Rizzo’s first cellar-door hit to the phenomenal closing one-two punch of Mason and Cyrus, HUF serves up an instant classic full of city energy, struggle and glory. This one will live forever....
Keeping with Keith’s vision, the HUF team has focused on cutty and hometown spots while filming Forever. Hop on the last few sessions and hear from the squad as they put the finishing touches on their highly-anticipated feature....
After all the trips, sessions, sweat, and stress, it was time to celebrate our first full-length video by Tyler Smolinski with an outdoor banger in LA. The lines were deep well before doors at LA State Historic Park, as everyone waited for the squad to...
Highly anticipated and never duplicated. Our first full-length skate video has arrived. Join us for video premieres in Vancouver, Edmonton, Toronto & Montreal. Dates and locations are listed below. ...
headshot is a gritty, atmospheric video by Jimmy Silver starring HUF UK riders Cass Doig & Ben Keegan alongside teammates Joel Banner, Tom Delion, Albie Edmonds, Dan Fisher-Eustance & Isaac Gale in Leeds & London. Guest skaters: Will Harmon & Jimmy Silver. Filmed and edited by...
Headspace Episode 3 gives a glimpse into Sam’s roots in Cuba, her laid-back approach, and her infamous culinary skills. Fresh off a Three-Stripes collab, Miami local Sam Narvaez heads to Cuba with HUF teammate Dick Rizzo to connect with family, locals, and to session vintage...
Headspace is an inside look into the mindset, creative process, and often unpredictable personalities that make up HUF. Episode 2 of Headspace follows HUF team rider Erik Herrera on a trip to Mexico City with Sam Navarez and in his hometown of Los Angeles where he...