Just days after Village PM’s buzzy 1PM sneaker was ranked as one of the world’s hottest products in the Q1 2026 Lyst Index, the Parisian skate shoe brand has released a new spin on the model, and it may be the classiest look yet. The Village PM 1PM sneaker was released Wednesday in...
This New Paris Skate Brand’s Sneakers Don’t Look Like Skateboarding Shoes — and That’s Why People Love Them. If Basile Lapray, co-founder of Parisian upstart Village PM, has his way, the skateboarding shoes that end up defining the 2020s could look vastly different than the pairs that came before. Skateboarding...
Before the industry’s biggest athletic labels ruled skateboarding, there was a golden era of independent skate shoe brands that offered stylistic, functional, and highly individual products — shoes that set the standard for the sport. Twenty years later, Village PM is bringing back this mindset....